eCommerce Tuts

The way people shop has changed with the advent of eCommerce. A person can shop for his/her favorite clothes or gadgets sitting in the office or home. eCommerce is now a phenomenon that has forever changed our idea of shopping. The penetration of online stores is so much today that a person sitting in one part of the world can shop for something from an online store thousands of mile away. What has further accelerated the growth of eCommerce is mobile eCommerce. Mobile phones are handy and have more penetration in the market compared to desktops and laptops.

Smartphones are leading this trend as more and more people are accessing Internet using their phones. Mobile website development has thus become a booming industry. Today’s smartphones are well equipped to meet your shopping needs in more ways than you realize. Mcommerce is giving a full scale online store right on their phones complete with all the functions that you have in your eCommerce store. A user can not only check out the offers available on the store but can search for products of their choice, buy them and make payments in a secured manner.

Advantages of Mobile eCommerce to Online Stores

• Wider Reach: The problem with conventional online stores was that they had limited users. Today, more people browse the Internet on their mobiles rather than finding time to sit in front of a desktop and log on to a site. In such a situation, online stores’ becoming available on the mobile too is nothing short of a boon in terms of reaching more people. 134 million people are expected to use mobile devices for Internet by 2013.

• Secure Processing: If you have apprehension that mobile shopping isn’t safe, throw the worry out of the window. Mcommerce provides an extremely secured transaction method on the mobiles ensuring its users that the data will not be encrypted in what-so-ever manner.

• Increases Sales: Not only is the reach wider, but online stores experience an increase in sales too with Mcommerce. According to a survey, about 92% users shop at least once a month on an online store. Imagine if, this is the case just with an online store, what can happen with Mcommerce?

• Works as a Mobile Wallet: You can use your mobile as a virtual wallet without running the risk of pickpockets! Stored in the form of information, a mobile wallet can hold credit cards, debit cards, coupons, loyalty cards etc. and each of the card can be used while performing any transaction. You can check out Google’s mobile wallet to know more about it.

• Mobile Coupons: Online stores are attracting mobile users by issuing mobile coupons which has helped in pulling a lot of people towards Mcommerce. Online stores provide coupon codes through text messages to users which they can redeem while shopping on the online store.

• Direct Link with Mobile Banking: Mobile banking has further facilitated Mcommerce. You can pay immediately at the at the time of buying a product by logging into your bank account all from the mobile.

Mobile website development has not reached a stagnation point yet and this is a good thing for the eCommerce business. Online stores who are still finding a foothold in the market can widen their reach with mobile eCommerce. The future for online shopping is very bright considering the kind of development both websites and mobiles are seeing. It is important that you hire a professional Mobile eCommerce development company, which has expertise in all the major mobile platforms such as BlackBerry, iPhone, Android etc. to give you the maximum exposure in the market.

In today’s time, operating an eCommerce business is easier said than done. The competition out there is quite fierce and it takes more than just good effort to survive and stay ahead in a competitive domain. When it comes to eCommerce web development, picking a right software is of paramount importance. A business must work on ways to improve its brand values and a good software can prove to be very helpful in accomplishing this arduous task. With a good software, a business can realize all its plans and can move ahead on the path of success.

The main motive of a business is to expand its reach, attract more potential customers, generate more sales, and make more profit. All this can be achieved only if an eCommerce website is robust enough to handle the various requirements of a business. This is where the role and importance of a software comes in. In fact, the success or downfall of a business depends so much on the software it uses. With a right and feature rich software, you can easily take your business to a new height.

When picking an eCommerce software, make sure that it is search engine optimized. This is one of the most important features you should look for in an eCommerce software. This feature helps in enhancing the visibility of your site in search engine results. This will not only prove to be beneficial for your business but will also help your customers to find your company easily. Thus, you will be able to generate more traffic and sales.

Good advertising is very important for a business. Therefore, you must pick a software which supports online advertising programs. Every business has its unique way of advertising its products and services. And the software you select should support your advertising and marketing strategies. This will help you get more potential customers.

Inventory is an important aspect for every business. If you have a software which is integrated with a good inventory management, your business will definitely do well. You can improve the customer satisfaction by simply linking the eCommerce software with the inventory system. With this done, you can rest assured that all your orders will be processed on time and you will not run out of stock.

For an eCommerce business, it is of paramount important to keep the customer’s convenience in mind. Hence, the site site should be designed in such a manner that it makes everything simple for your visitors. You can further improve the usability of your site by selecting a good user friendly software. A good software provides a good customer support and helps in building the trust factor. It should support purchases made from anywhere in the world and should also provide important features like translation and currency conversion. This will do a lot of good to the reputation of your business.

Having a user friendly and feature rich shopping cart is a must for every eCommerce website. This not only helps in attracting more visitors but it also improves the conversion rate. It is only with a good eCommerce software that you get a quality shopping cart with all the latest features incorporated in it.

From the above discussion, it is quite evident that a quality eCommerce software is necessary for an eCommerce website to function smoothly and generate good profit. In the absence of it, no business can survive the cut throat competition out there. Therefore, if you are planning to start with eCommerce website development, make sure that you select a suitable and quality eCommerce software for your website.

Since time immemorial, marketing has always been a major concern for business and it is no different now. With Internet changing customer dynamics and eCommerce websites literally sweeping the market, businesses have started thinking about online marketing with new vigor. Many have the preconceived notion that since they are running an eCommerce website, developing substantial content is not important, but the reality removed this notion. For SEO purposes as well as website authentication, eCommerce web promotion is fast relying on mainly two factors: social marketing and high quality content that helps in SEO.

In promoting an eCommerce site, the role of an online marketing company can hardly be forgotten. It can clearly be understood that the business running an eCommerce store cannot manage everything single-handedly. This is where an online marketing company becomes important. To boost the sales of the company and to ensure that the site is regularly witnessing increased traffic, online marketing company can play a vital role. Since most of the times they are independent firms who take up offshore projects, their service cost is much less and yet they can devote more time and research on a particular client.

Role of an Online Marketing Company in Your eCommerce Web Promotion

They Utilize SEO To Garner Traffic: To make any headway with an online venture, it is inevitable to get good SEO rankings. For an eCommerce store, the need for a good SEO becomes more important as only when an online store will be visible, it will be able to convert leads into sales. A good online marketing company is one which has enough experience with SEO and knows how to drive traffic into a site. Since an eCommerce site doesn’t essentially have much content and has more lists of products and services, the SEO challenge multiplies. One of the current trends to get better SEO rankings is to write relevant and related content for eCommerce site. For example, if you want to sell a copper sink, you post a blog content describing the specialty of copper sinks and how they add to your interior décor.

They Use SMM To Create Brand Positioning: Today, no marketing can be complete without using social media marketing (SMM) effectively. A good online marketing company will ensure that they prominently place you in social networking sites so that it increases the chance of viral marketing. Twitter is a great place for eCommerce web promotion. It requires great marketing skills to make people follow you on Twitter. But once this happens, it just goes to show that they are endorsing your site and are following your products and services. Similarly, a marketing company will use Facebook for promotion. Through Facebook, you can create a network of connections who will ‘like’ your comments and updates and thus endorse you. Facebook also allows direct advertising and in many cases, it lets users make a purchase. If you can tie up with them, it will definitely add to your business. When users start following you on Twitter or liking you on Facebook, it indicates that your business reach has definitely increased. Other tools for SMM is ‘going viral’ that is making people talk about you. An interesting video, undeniable discount offers are some of the methods to promote a site.

Running an eCommerce store is not an easy job and thus you should take all the help you can gather. To hire an online marketing company, the first thing you need to do is check their past record. A check on the portfolio will indicate whether they can promote your store effectively or not.

A million dollar profit on Ecommerce Business! Sounds Incredible, Isn’t it? Won’t you feel like million dollars if you make that happen? No matter how small is your Ecommerce business, you can take it to great heights, if you get to know these 8 Secrets. Hurry! Reveal these secrets to get your business on top of the world.

Secret 1 – Declutter your Webpage
A webpage that is clear and free of unwanted advertisements is what attracts to a visitor. Put yourself in the visitor’s shoes and think of what could be done to make your web page more interesting. Most of the web pages often rely on advertisements and offer to get their visitors to shop on their website. However, this doesn’t hold true. No visitor or customer would intend to shop from a website that is cluttered with too many ad banners and deals. So, start decluttering your webpage by removing all those unwanted advertisements and offers. This doesn’t mean that you have to keep your web page completely ad-free. You can have offers and advertisements but make sure it doesn’t occupy the entire webpage.

Secret 2 – Use an Eye-catching Shopping Cart
Shopping Cart is what that allows a visitor to buy your products or services. Many visitors may intend to buy products from your site, but if they are not able to locate the shopping cart, they may simply move out of your webiste without making a purchase. For example, if your shopping cart lies on one corner of the web page, the visitor may have a hard time locating it. So, make sure to have an eye-catching shopping cart at a central location of the web page. If you wish to boost the Ecommerce sales, then use a visually attractive shopping cart.

Secret 3 – Help the Visitors with Shopping
A visitor never wants to spend much time in online shopping. So, no matter, how well you have designed your website, the visitor might walk out of your web page if he is not instructed clearly. It is important to guide the visitor throughout their shopping process. For example, some visitors may not understand the term “add to shopping cart”. So, it is important to provide shopping instructions both verbally and visually. You can either have a video that guides the users on how to shop or simply display a visual picture every time they click on something. For example, while they click on “Add to Cart” button, you can display a picture where the product is added to the cart.

Secret 4 – Use an Interactive Customer Support System
Gone are the days when visitors had to email or call up the company to clarify their doubts related to products and services. With the advancement of technology, almost all giant online businesses prefer to use an interactive chat in their website. By having an interactive chat system, you can clarify the customer’s doubts then and there. You can in fact have it in addition to the phone support and email support system. This will also increase the credibility of your website.

Secret 5 – Highlight Buttons and Links
The buttons and links in a web page is what that allows the visitors to navigate through a website freely. Highlight the links and underline on it to make it look like a web link. Maybe you can have a unique color for all the links and buttons, so that it will stand out from the rest of the website text.

Secret 6 – Specify Delivery and Return Policies Clearly
The shipping time, shipping cost and return policy are the 3 factors that runs in a shopper’s mind before purchasing a product. If you want to sell your products like hot cakes, then you have to clearly specify these instructions on a prominent place of your website. For example, you can have your visitors’ read the delivery instructions, shipping cost and return policies before taking in their payment details. Make sure to offer the best shipping policies to stand out from other competitors.

Secret 7 – Provide a value-ad for the Shoppers
Providing a value-added service is a great way to keep them shopping. You can either provide them with discount coupons for their next purchase or offer reward points or even offer to ship the product for FREE. So, find out what keeps your shoppers returning to your website and have it done.

Secret 8 – Thanks your Website Visitors
No matter whether the visitors shop or not, simply thank them for visiting your website. You can in fact tell them about amazing deals when they intend to walk out your website in addition to thanking them.

About Author:
PixelCrayons offers best ecommerce website development & designing services, online shopping cart development, Magento website development & designing services and other ecommerce software services.

So far 2012 has been an exciting year for online business. New entrepreneurs have come in, old ones have got a firmer hold and there is an overall sense of positivity. eCommerce stores have been the surprise package for the year 2012 with it seeing unprecedented growth. The terrific support of developers has further helped businesses offer robust, trust-worthy and user-friendly websites. Commonly eCommerce stores run with the help of software which is otherwise called content management systems (CMS). Let us take a look at 7 such eCommerce software that you should be looking out for this year:

• Magento: Undoubtedly, Magento is the most powerful and widely used eCommerce software available in the market today and it works with PHP and uses MySQL as the database. It has a very strong admin level that allows you to create, modify, and edit your website the way you would want. Moreover, Magento can work in more than one language further widening the scope of its usage. With the help of secured payment gateways, Magento is integrated with PayPal, Google Checkout etc.

• osCommerce: One of the oldest and most popular eCommerce software available in the market, osCommerce definitely is a name you can trust. Having a multilingual setup with several marketing options and integrated with almost all known payment systems, this is a comprehensive CMS.

• dashCommerce: Another highly customizable content management system that is multilingual and offers PayPal as the default payment gateway. With the help of dashCommerce, you can create unlimited categories on the site and upload unlimited images for the products. For developers keen on working on an ASP.NET framework to begin an eCommerce store, dashCommerce offers the perfect solution.

• Ubercart: A feature-rich application, the CMS is offered by Drupal. From selling physical goods to allowing file downloads you can promote any product, any service on the software. Since it works with direct collaboration with the robust Drupal CMS, it is a strong software that allows installation of multiple plugins. Payment gateways like Cyber Source, Authorize.net, PayPal and many more are all supported by Ubercart.

• Zen Cart: This is a state of the art open source eCommerce application which takes care of all the needs of an online business. It allows you to sort your products into categories and sub-categories and controls your stock levels at the back end. It also provides special attributes to products such as color, size, technical specifications to increase your conversion rate.

• VirtueMart: For businesses using Joomla or Mambo CMS, VirtueMart is the eCommerce solution you should go for. Apart from the regular features, it has many functional features such as stock management to instant currency conversion. It also supports live credit card processing and is integrated to popular payment gateways.

• OpenCart: This PHP-MySQL shopping solution may have a simple look but is a strong software to work with. You can have unlimited categories, work with different currencies and languages on this software. Easy to follow steps coupled with safe payment gateway makes OpenCart very popular.

Today, consumers prefer buying products and services sitting in the comforts of their home. How do they do it? The answer is simple: through ecommerce websites. These websites have literally changed the meaning of shopping. No longer it is fun to brave the scorching sun to go out shopping. People prefer to do the same via their desktops, laptops, tablets or mobile phones. As a foresighted business person you would well realize why you need to enter this lucrative market and make the most of it. It isn’t difficult to get started with an ecommerce website, if you know where to begin.

Contrary to belief, setting up an ecommerce store isn’t costly. In fact an ecommerce store is loaded with several benefits that make it profitable for businesses as well as customers. From a business point of view, you do not need to set up a glossy physical store. It is enough if you have an inventory of the services and goods you offer and make sure that any order placed on the website is delivered on time and in good condition. An online ecommerce store is also a great marketing platform that can literally take your business places. From ample traffic to increased sales, there is a lot that can positively work for you. To design a cost-effective ecommerce website, you can consider the following points:

• Choose an Open Source Ecommerce platform: There are several open source Ecommerce solutions available on the web. They are extremely reliable and highly proficient. You can easily use them without having to invest anything. Magento, ZenCart, osCommerce are a few of the popular open source ecommerce platforms you can choose from. You can use any of these ecommerce web development solutions and design a cost effective and highly user friendly ecommerce website.

• Use Free Plugins: Plugins are essential if you want to enhance the shopping experience on the ecommerce website. You will find thousands of plugins that are compatible with ecommerce software you decide to use. Some of these plugins are free while some others come at a price. If budget is a constraint, you should go for free plugins. Using free plugins doesn’t mean you compromise with quality in any way. In fact some of the best plugins come free!

• Outsource To a Cost Effective Destination: For a long time web development and outsourcing have gone hand in hand. Even for hiring ecommerce web development services, you can outsource to companies that offer cheap rates and high quality. Outsourcing cuts huge cost of development without you having to compromise with the quality of the website. The best way to choose the right offshore firm is to do a thorough research and check portfolios of several firms.

• Hire Developers On A Flexible Basis: While you are outsourcing to cut cost there is another thing you can consider. Many firms offer their services on a flexible basis, that is, on an hourly, daily, weekly or project-to-project basis. Depending upon your need you can choose any. There will be flexible charges levied on each of them thus giving you more opportunities to cut cost.

• After Sales Support Included in Development: While you agree on a set of rules with an offshore firm, you should see that they offer free after sales support. This will ensure that even after they complete the project they are liable to make necessary corrections if required without charging anything extra. It is common for a website to encounter problems once it is running and that is the time the help of the offshore company will be required.

eCommerce is a highly competitive territory with dozens of online stores going live each day. Since your competition isn’t merely against businesses. In your own geographical territory, you need to back it up with the right eCommerce web solutions. Your store needs to stand out and offer customers a wholesome shopping experience ensuring a long-term relationship and growth for your store. This is where you need to subscribe to eCommerce services from a reputed eCommerce consulting company who will carry out a detailed research for your business model and take necessary steps to improve the performance of your online store.

Important eCommerce Services

• Search Engine Optimization – The majority of the traffic to your online store comes via search engines. Thus, you need to optimize the website to gain higher rankings in the search engine results pages popularly known as the SERP. For this, you will need to optimize the keywords, the Meta data such as description and page title. eCommerce consulting firms carry out a detailed keyword analysis to find out the targeted keywords and key phrases. They write a unique description for all the pages which makes them rank high on the search engines and helps your online business grow substantially.

• PPC Campaign – Pay per click campaign is one of the most effective ways to increase the traffic to an online store and the conversion rate of the visitors as well. Here, you will have a link back advertisement placed against a highly targeted keywords or key phrase on search engines, websites and social networking platforms. This ensures high quality traffic to your website that is most likely to shop for products and services online. The PPC campaign needs to be regularly monitored for its success and the changes need to be made to ensure majority of clicks result in end sales.

• Affiliate Marketing – This is one of the most effective ways to promote an online store without having to incur any costs to start up with. A good consulting company will help you tie up with affiliate websites which will market your products and services. Under this model, the third-party websites will showcase your products on their website. When a customer reaches your website through them and purchases a product or a service, you will share a percentage of the revenue with them. There are lots of applications and tools through which you can track the performance of the affiliates.

• Social Media Marketing – All of us are aware of the popularity of social media websites such as Facebook, Twitter and Google Plus. These sites also act as great marketing platforms for the eCommerce stores, as you cannot only sell products and services, but you can also interact with the customers in real-time. eCommerce service companies leverage these platforms to promote online store by understanding the pulse of the market. They promote products and services in such a way that it goes viral in the platform resulting in higher sales and revenue. Apart from this, it is possible to create a dedicated fan base of the store on such social networking platforms.

Hiring an eCommerce consulting company isn’t easy as there are lots of them in the market that makes tall claims. You need a company having comprehensive knowledge of all kinds of eCommerce web solutions ranging from development of an online store to its promotion. Take a look at the range of eCommerce services that they offer as you need to look for solutions under a single roof instead of knocking multiple doors to manage an online store.

Selling products and services online has become very popular for the businesses. But with hundreds of eCommerce websites around how do you increase traffic to your website? This is where eCommerce website services from a reputed web development firm can help you scale up the traffic to your website. This would help you improve the conversion rate of the website. Such firms offer you the services of expert eCommerce consultants who study your business model and offer you a solution to address your exact needs. Here are some measures you can take to increase the traffic towards your website.

• Use SEO Services – Search engine optimization plays a vital role in increasing the traffic to your website. You need to use SEO for your eCommerce website where the content, keywords, heading and meta tags are optimized to make sure that the site figures high on the search engine result pages. It is important to carry out a detailed keyword research as this would help you generate more targeted traffic. Make sure you write unique product description instead of the one given by the product manufacturer as dozens of other websites would be using that. eCommerce SEO focuses on optimizing the landing pages of your online store, given the fact that if the customer lands on a page which showcases the exact product he is looking for, you will have a higher conversion rate.
• Affiliate Marketing – This is another popular method of increasing the traffic to your website and is a part of most eCommerce website services. Here, you will tie up with other websites which will work as your affiliates and feature information regarding the products and services that you sell through your website. You need not pay them on a regular basis, but a certain commission only when a product sale happens through them. There are many applications which help you track the performance of your affiliates. eCommerce giants such as Amazon have successfully used this model to scale up their business.
• Social Media Sites – Social networking websites such as Facebook, Twitter and MySpace are an awesome platform to promote your online store and attract huge traffic. You can create a Facebook page and post regular updates related to the offers available in your eCommerce website and you will witness traffic from these sources. Similarly, you can post on Twitter and other social networking sites about your products. The greatest advantage about such websites is the fact that your message spreads virally in the network and before you realize your store can become a sensation on the Internet.
• PPC Campaign – Pay per click campaign is another smart way to increase the traffic to your website. Here, you will place highly targeted ads in search engines, websites and social networks which will lead to traffic to your website. You have to pay only when the visitor clicks on the ad link. The advantage of using a PPC campaign lies in the fact that since it is highly targeted, the conversion rate in your ecommerce store is also very high.
• Post Content – eCommerce consultants would also propose posting articles and press releases regarding your store and the offers across the Press Release and article submission sites. This helps on two fronts – one, it attracts the users who read such articles and press releases and come to your website through a link placed on the submission sites. Secondly, it also boosts your search engine ranking as the crawlers would find your reference in lots of well-known websites and directories. This is one of the most tried and tested formulas to attract traffic to a website.

There isn’t an iota of doubt that WordPress is the most user-friendly content management system available in the market today. Though there are several other CMSs available, the utility of WordPress beats them all. WordPress CMS had started primarily as a blogging platform, but today you can develop almost any kind of website with the help of the CMS. eCommerce website development that is fast becoming a necessity for businesses is also possible with WordPress. To run eCommerce services on the WordPress platform you will need to install a plugin that will enable you to get the perfect carting solutions for your site.

Top 5 WordPress Plugin for eCommerce Websites

1. WP eCommerce Plugin: As one of the most downloaded plug-in, WP eCommerce Plugin is loaded with several functionalities. It is a free plugin which gives you thousands of free or premium themes to make your website a powerhouse of resources. The plugin offers several payment solutions like PayPal Payment Standard, PayPal Payment Pro, PayPal Express Checkout, Google Checkout and Cronopay. You can also accept manual payments like checks and money orders. WP eCommerce Plugin comes in a gold version too that has some additional features such as product sliders and various shipping modules. However, the disadvantage of this plugin is that it doesn’t allow you to customize invoices and a customer can only print the invoice directly from the web browser.

2. WordPress eShop Plugin: WordPress eShop Plugin is another free plugin that offers all round eCommerce services and is simple to use. Adding products, reviewing them and checking the stats were never easier than it is with this plugin. Moreover, the plugin can be easily customized according to your need as it works great to mold the plugin according to your business. However, there is a downside of WordPress eShop Plugin and that is its payment options. You cannot offer multiple payment options to the customer as the plugin only accepts PayPal, Payson or eShop payment options. eCommerce developers are working on the plugin and very soon this small problem will also be resolved.

3. PHPurchase Plugin: For eCommerce website development, if you want to go for a premium plugin and buy it, you can choose PHPurchase Plugin. This premium plugin lets you create entire catalogues of products with custom variables such as size, color, etc. With the help of the plugin you can sell digital and physical products, collect payments for subscriptions, membership and payment plans and use coupons for promotions. The plugin has a powerful dashboard-based order management system that will help you track order, offer discounts and provide multiple shipping options.

4. Shopp: For seamless integration with WordPress, you can get this plugin at just $55. With several administration tools, widgets, shortcodes, custom menus, Shopp is a user-friendly plugin. It is compatible with almost all kinds of WP themes with additional features that include drag and drop for multiple product images. It has equal support for physical as well as digital products, notifications and order history, in-built product search options, discount offers, etc. The plugin has several payment gateways such as PayPal, 2Checkout.com, Google Checkout, PayJunction, Authorize.net, HSBC ePayments and eWay Payments.

5. ShopperPress Plugin: Whether you want to sell merchandise or services or digital downloads, with the help of ShopperPress plug-in almost anything is possible. It is an open source shopping cart that allows eCommerce developers to integrate Google AdSense and import options from Amazon, eBay, CSV and Datafeedr. For developing a complete eCommerce services package, you can use this fully customizable CSS-based plugin and make the most of your site.

If you are asked to think of social networking, the first thing you will think of is undoubtedly Facebook. With over 900 million active users, Facebook is the place where you not only meet old friends and family but also use it as a great marketing platform for your website. Facebook is the preferred choice when it comes to online marketing services as the reach through the social networking site is huge.

eCommerce services are increasing their return on investment (ROI) with the help of social networking sites, particularly Facebook. Marketing on Facebook is no longer just getting more ‘Likes’ on your page, but it is about acquainting new users on your eCommerce web solutions. It is interestingly telling them why you are better than the rest and incorporating eCommerce solution with Facebook interface. Businesses can also utilize several eCommerce tools that help develop a true social shopping experience.

How eCommerce Businesses can leverage Facebook to Increase their ROI

• You can take the e-shopping experience a notch higher by integrating the eCommerce services with Facebook. Facebook shopping guarantees businesses an easy, secured and highly user-friendly option of shopping online. To see success with Facebook shopping, the first thing that is a must is the trust. Offer all the support services that are there in your traditional eCommerce website and market it more as a medium of useful shopping link than anything else. Once the link, the trust is created, the visitors can either complete the shopping from Facebook itself or go to the original website and place the order there.
• To increase ROI through the social networking site, it is essential that you track the performance of the eCommerce integration. You can either use Google Analytics for the purpose or the in-built Facebook Insight. With Google Analytics, you can place relevant tags that will track user-traffic and give an insight on the revenue generated. With the help of Facebook’s internal tracking system you can track features such as ‘likes’, ‘shares’, etc.
• Marketing on Facebook is a great way to attract traffic to your website. Online marketing services will include posting regular ads, promotions, flash sales on the Facebook wall, getting more ‘Likes’ on the update and offering quick purchasing options to the user. By utilizing the tracked demographics of the users, it gets easier to make relevant posts that can attract more people.